More Profit With Less Carbon

Lovins explains how the switch to renewable energy sources would be more beneficial by an economic standpoint than continuing the excessive use of fossil fuels for energy. He provides an impressive list of companies which profited greatly from instilling lower energy consumption practices. "IBM, British Telecom, Alcan, NorskeCanada and Bayer-have collectively saved at least another $2 billion since the early 1990s by reducing their carbon emissions by more than 60%."
According to Lovins an obstacle that prevents many from following these groups is that it is difficult for them to visualize what they are saving, "because saved energy comes in millions of invisibly small pieces, not in obvious big chunks."
This concept can be applied to virtually ever scenario including the home front. One example he use is adding more insulation for those who have to deal with colder climates instead of buying a central heating system which would eliminate heating bills. Lovins did so with his own Colorado home and was impressed with the results. "Eliminating the need for a heating system reduced construction costs by $1,100 (in 1983 dollars). I then reinvested this money, plus another $4,800 into equipment that saved half the water, 99% of the water heating energy and 90% of the household electricity." that was more than 20 years ago and as the environmental movement gathers ever more momentum the price of renewable energy resources are becoming cheaper and more efficient. With human ingenuity the future of sustainability has birthed into a bright and prosperous option.

Citations:
More Profit with less Carbon by Amory B. Lovins

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